M Invest is an Investment management firm located in Lincoln, Nebraska. They invest their clients’ money by choosing the right selection of investments - from fast-growing, risky stocks to safe but slow-growing bonds. The aim is to achieve the return the client needs at a level of risk they’re comfortable with.They take on all the effort of creating an investment portfolio for their clients and open up new investment opportunities that wouldn’t otherwise be available. They would like to help people have good knowledge about using money in stock and have a stable finances because they believe that having a stable finances is crucial for a stable life, and a stable life is one important step to a confident and happy life. In the upcoming promotional campaign, they would like to introduce themselves to young clients with low net worth in hope that they can help these young people rebuild and develop their financial confidence after Covid.
Perception & Ton
The overall tone of the campaign will be strong and clean to bring trustworthy and stable feelings . The design will be clear and modern to create active and positive energy but still elegant and attractive to evoke the balance and comfortable feeling .The simplification of the design brings the approachable and affordable feeling. The design will give off a vibe of resurrection and development that gives hope for a better life.
I design the whole new identity system including logo, poster, brochure, business card, website…